"The roles we choose in the design ecosystem We are all part of the inspiring design movement, each playing a different role to nurture local creativity, either passively or actively. For the design ecosystem to function seamlessly and encompass a continuous flow of creative expression, we must all come together and embody the roles where we can add most value. The designers envision and create. Craftspeople produce and realize. House of Today curates, mentors and connects. Interior designers plan and select. And ultimately, the viewer experiences. Today, we invite you to play an even greater role in the design ecosystem, to strengthen the foundations for our Lebanese designers to elevate from, on a global scale."
By interacting with and selecting pieces from House of Today’s catalogue, you become an active contributor to their growth and your impact within Lebanon’s design ecosystem expands. We thank you for cultivating the design movement and exploring fascinating works of art in these pages, Artistically yours, Cherine Magrabi Tayeb An academic background in art and design has inspired Cherine to become a proactive contributor and prominent player on the global arts and design scenes. She is the founder and curator of Lebanon's influential non-profit design platform, House of Today. Through their global reach, Cherine and House of Today helped ignite the recent design boom in Beirut. Having established Lebanon as the regional reference in design, Cherine's next mission was to anchor Lebanon on the global design map. She currently holds a chair on the Honorary Advisor Committee for Contemporary Muslim Fashions at the San Francisco Contemporary Museum, and is a member of the FD100 jury - an international jury composed of curators and directors from major design institutions and prominent media who will name the top 100 designers and interior designers best felt to be sharing the values of French design around the world. A natural-born entrepreneur and notable businesswoman as well as patron of the arts and design too, Cherine Magrabi Tayeb combines creativity, a specialized knowledge of design and sharp business acumen within every project she undertakes. Cherine's diverse life includes playing a crucial role in the success of Magrabi, the leading optical retail chain in the Middle East with over 200 luxury stores, in her position as the company's Creative & Communication Director. Most recently, Cherine unveiled 13BC, her own brand of exclusive, collectible and limited edition minaudières. Launched in Paris, the collection brings together art, design and fashion, with each bag featuring curated enamel artwork by Cherine herself.