Founder and Curator
Cherine is the curator and founder of House of Today. She has overseen the development of the House of Today program, three important design exhibitions and subsequent tours and design commissions, since its inception in 2012. The success of the curated exhibitions has allowed the continuation of House of Today’s main purpose which is to fund scholarships for young Lebanese designers.
Due to the global recognition of the House of Today program, Cherine has been asked to curate special collections internationally.
Design pieces from House of Today’s biennale exhibitions have been shown at Nilufar Gallery in Milan, Gallery Fumi in London, Maison Objet in Paris and Carpenters Gallery, London and Paris.
Cherine identified the need for a platform for Lebanese design, one that would put Lebanon on the international design map, and set out to achieve this. Her skills as a businesswoman, managing a retail chain of 200 stores in the Middle East, and her commitment to the arts as a founding member of the Beirut Art Centre and council of the Serpentine Gallery in London, combine to make her a powerful force on the international cultural landscape.
“I am humbled by the vibrating talent in this country. We should not let it go unnoticed.” — Cherine Magrabi Tayeb
Widely respected, highly talented, and deeply influential, each carefully selected board member brings expertise in his or her respected field, strengthening House of Today and creating a dynamic relationship with its designers to steer the helm of the organization.
Owner, Mitsulift & Equipment SAL
Chairman & CEO, Audemars Piguet Moyen-Orient SAL.
Member, YPO (Young President Organization)
Raya Raphael Nahas
Member of the Board of Directors, General Manager and Member of the Executive Committee, Banque Libano-Française SAL.
Member of the Board & Chairman of the Beirut Committee, LIFE (Lebanese International Finance Executive)
Attorney at Law, Partner in RNLF (Beirut) & Wildgen (Luxembourg)
Member, Raymond and Aida Najjar Foundation
Chairman & CEO, Saradar Group
Member of the Board, The Association of Banks in Lebanon
Cherine Magrabi Tayeb
Board Member & Creative Director, Magrabi Retail
Board Member, Skoun
Jessy SFEIR Bustros
Having managed blue chip clients for an international advertising company and projects with non-profit organizations, Jessy brings a wealth of experience into her role as director of House of today since joining in January 2014. She has been a key influencer in planning and implementing the successful model and strategy of this Beirut-based yet internationally-focused non-profit organization.
Working closely with House of Today’s founder, Cherine Magrabi Tayeb, to identify Lebanon’s finest emerging design talents, Jessy has further initiated collaborations between House of Today and numerous international partners including WallpaperStore* - a partnership which continues to provide an enduring platform and ensures Lebanese designers receive global recognition, as well as curating The Design Wing – the design-centric pages of Cedar Wings, the inflight magazine of Middle Eastern Airlines (MEA, Lebanon’s national carrier).
Year round, Jessy provides consultations and support for Lebanese designers, as well as moderating the advisory board and leading qualifying committee meetings for House of Today’s biennale and scholarship programs. She oversees the production of these biennale exhibitions, and closely manages the efficient implementation of their all-important budgets.
Jessy has also been a recurrent member of the jury for the Academie Libanaise des Beaux-Arts (ALBA)
Product Design program graduation projects.
House of Today’s Advisory Board serves as its qualifying committee and its selection committee. It provides its expertise and opinions to students, and it is involved in the selection of scholarship recipients. The Advisory Board is also involved in the selection process of designers that will participate in HoT’s events.
Founder, Design Department at ALBA
Designer and Author
Partner and Creative Director, Mind the Gap
Member, Arab Image Foundation
Co-Founder, Abillama Chaya Industrial Design
Co-Founder, ACID and Spockdesign
Active Contributor, Blatt Chaya
Board Member, Mitsulift and Equipment SAL
Vice President, Carrosserie Abillama SAL